Protecting Privacy With Advanced PII-Filtering Machine Learning Technology
At GeoCam, we take privacy seriously. In a world where reality capture and geospatial mapping are advancing rapidly, safeguarding personally identifiable information (PII) is more important than ever. That’s why we’ve leveraged machine learning technology to embed cutting-edge PII-filtering capabilities directly into our workflow—on both our cameras and the platform.
How It Works:
Our proprietary PII-filtering system leverages a powerful 1-billion parameter machine learning model to detect and blur sensitive objects like people and vehicles from captured imagery. This model is designed to operate with precision and efficiency, ensuring that privacy is maintained without compromising the quality of the data.
On-Camera Blurring: Our cameras are equipped with GPUs that run these advanced models locally. This enables immediate processing in the field, ensuring sensitive data is filtered out before imagery even leaves the device.
Server-Side Models: For added assurance, the same models operate at the server level. This redundancy ensures consistent application of privacy filters and allows for more aggressive removal if needed during post-processing.
Key Benefits:
Privacy by Design: By incorporating PII-filtering directly into the hardware and software, our machine learning model enables you to minimize risk and work to comply with stringent privacy standards, such as GDPR and HIPAA.
Efficiency and Scale: The 1B parameter model strikes a balance between accuracy and speed, making it ideal for processing large datasets across varied environments.
Trust and Transparency: Our approach allows clients to use the GeoCam platform to deliver high-quality imagery while respecting the privacy of individuals in public and private spaces.
Why This Matters:
With the growing demand for reality capture in industries like urban planning, infrastructure development, and public safety, the need for organizations to handle data responsibly has never been greater. GeoCam’s advanced PII-filtering capabilities reflect our commitment to innovation, ethics, and trust.
At GeoCam, we believe that technology should empower organizations while upholding the highest standards of privacy and security. Whether you're mapping city streets, capturing indoor environments, or creating immersive digital twins, GeoCam provides the precision and privacy you need.